# Online Choice Architecture Prevalence Research

> A sourced UK public sector contract award published by Competition & Markets Authority.

## Key facts

- Buyer: [Competition & Markets Authority](/buyers/competition-markets-authority-2/contract-awards)
- Supplier: [Behavioural Insights Limited](/suppliers/behavioural-insights/public-sector-contract-awards)
- Award value: £233,086
- Tender value: £233,086
- Award date: 26 January 2023
- Published: 3 November 2023
- Contract start: 23 January 2023
- Contract end: 22 June 2023
- Stage: awarded
- Procurement category: goods
- Notice ID: 9d01a5a6-72b0-4641-894b-8b9e221882fc-694643
- OCID: ocds-b5fd17-26a50e24-0c6f-4c28-a0c9-879bcf0b94c0

## Description

The CMA is looking to instruct a supplier to conduct primary research into the prevalence of specific Online Choice Architecture \('OCA'\) practices in the UK online retail market\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/9d01a5a6-72b0-4641-894b-8b9e221882fc-694643)