# Prominence of video streaming apps on a connected TV's UI

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [OFCOM](/buyers/ofcom/contract-awards)
- Contract winner: Looper Insights
- Award value: £35,000
- Tender value: £35,000
- Award date: 7 November 2023
- Published: 11 April 2024
- Contract start: 1 December 2023
- Contract end: 9 February 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 4bde0ea0-0465-455b-84f9-d41c3367c68f-740112
- OCID: ocds-b5fd17-25eba07a-63ad-46a3-96a9-e20941bda53e

## Description

The two central questions Ofcom wishes to explore through this bespoke research \(and the accompanying report\) are: - What effects \(if any\) do different kinds of prominence of video streaming apps on a connected TV's UI have on views and access to such services? - How can such effects be measured and assessed?

## Related contract awards

- [Microsoft Enterprise and Azure Agreement Award Notice](/contracts/ocds-b5fd17-110d3cf1-425f-480e-a86a-397d79479628): OFCOM
- [nderstanding and exploring potential mitigations against the user journey of fraud](/contracts/ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30): OFCOM
- [Online Research Panel](/contracts/ocds-b5fd17-966d28df-0c0f-47a4-b220-3dcf83c2984f): OFCOM

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/4bde0ea0-0465-455b-84f9-d41c3367c68f-740112)