Contract award record
Prominence of video streaming apps on a connected TV's UI
Notice details
- Published
- Category
- services
- Buyer region
- London
- Source
- View official notice
Public buyer and contract winner
Award value£35,000
- AwardedCompleted
- StartCompleted
- EndCompleted
Work description
The two central questions Ofcom wishes to explore through this bespoke research (and the accompanying report) are: - What effects (if any) do different kinds of prominence of video streaming apps on a connected TV's UI have on views and access to such services? - How can such effects be measured and assessed?