# Agreement for 'Always on' Digital Marketing Recruitment Plan

> A sourced UK public-sector contract award published by Liverpool John Moores University.

## Key facts

- Public buyer: [Liverpool John Moores University](/buyers/liverpool-john-moores-university/contract-awards)
- Contract winner: [SMRS Limited](/contract-winners/smrs/public-sector-contract-awards)
- Award value: £150,000
- Award date: 23 June 2017
- Published: 29 June 2017
- Contract start: 1 July 2017
- Contract end: 31 December 2017
- Stage: awarded
- Procurement category: services
- Notice ID: 31ac4875-46b3-4c0a-8aae-b40331919e3e-157322
- OCID: ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fc

## Description

LJMU wishes to engage a Supplier to work in partnership with us to deliver a step-change in our digital marketing to prospective students\. To date, our approach has been to run digital campaigns to drive traffic to the website, increase social engagement, signpost prospects to recruitment events and to raise awareness of vacancies available over the Clearing period\. This has helped to create spikes of interest\. In recognition of the fact that prospective students expect to find the information they need across their media consumption channels of choice at a time that suits them, our approach moving forward is to invest in 'always-on' digital marketing activity aimed at reaching more prospects and maximising opportunities to receive as many high-quality applications as possible\. Creating a year-round 'push and pull' digital channel mix, providing a combination of awareness, nurturing and direction throughout the consideration journey will be a key differentiator for LJMU in the marketplace\. We are therefore looking to appoint an Agency with proven, first-class expertise in digital marketing to work in partnership with us to deliver a digital marketing strategy that is underpinned by robust analytics and insights to allow us to deliver increasingly targeted marketing communications across a range of platforms Additional information: Companies who have interest in this opportunity should visit the Intend link attached on this advert and view the documents, to ascertain if this is a suitable project\. If you have any queries arising from the opportunity , then these should be placed via the Intend system , not via email

## Related contract awards

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- [Provision of Staff to deliver Training and consultancy work in Maritime Simulators\.](/contracts/ocds-b5fd17-a42f4171-950b-415d-902f-f11e16645a5f): Liverpool John Moores University
- [2027 Early Awareness LTH OOH activities](/contracts/ocds-b5fd17-f38d1ffe-46e5-4601-84cf-60f594ad4c8c): UNIVERSITY OF THE WEST OF ENGLAND
- [Clearing 2025 campaign UCAS package activities](/contracts/ocds-b5fd17-69bf2282-3f43-41e0-a5f3-93b9dba30db2): UNIVERSITY OF THE WEST OF ENGLAND
- [Media Buying Services for Student Recruitment](/contracts/ocds-b5fd17-cc8013e1-a7df-4a0d-8ee1-85df47eb5767): NOTTINGHAM TRENT UNIVERSITY

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/31ac4875-46b3-4c0a-8aae-b40331919e3e-157322)