# Media Agency Services - AWARD

> A sourced UK public sector contract award published by BFI.

## Key facts

- Buyer: [BFI](/buyers/bfi/contract-awards)
- Supplier: [AKA Promotions Limited](/suppliers/aka-promotions/public-sector-contract-awards)
- Award value: £400,000
- Award date: 27 January 2025
- Published: 12 March 2025
- Contract start: 1 March 2025
- Contract end: 28 February 2027
- Stage: awarded
- Procurement category: services
- Notice ID: 6eaeda92-2d47-4acd-b22f-e3b0cff807da-833192
- OCID: ocds-b5fd17-202d3f2c-43da-413a-bb2e-6cd7dd99b98a

## Description

The BFI is seeking an experienced media agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels\. The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes\. Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience\. An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment\. The successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da-833192)