# Rebrand and Reputation Services

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [HEALTH DATA RESEARCH UK](/buyers/health-data-research-uk/contract-awards)
- Contract winner: IE Design Consultancy Limited
- Award value: £41,638
- Tender value: £41,638
- Award date: 3 February 2025
- Published: 9 April 2025
- Contract start: 17 February 2025
- Contract end: 30 June 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 3e2662b2-9d9c-40e1-b955-3ca90e80836d-839497
- OCID: ocds-b5fd17-200c3945-6a78-4a66-ae2a-230060440567

## Description

• Delivery of an engagement and consultation \('discovery'\) process with key stakeholders and public and patient representatives • An agreed structure for HDR UK brand and sub-brands \(Futures, Alliance, Gateway, possibly BHF Data Science Centre and HDR Global\) that reflects connections between activities across the institute, and offers an approach that will work for future programmes and products • Brand concept development with user testing and feedback • Working in collaboration with other agencies such as our web agency to implement the brand on digital platforms • Evaluation of impact on reputation and brand awareness post-launch • Delivery of design and logo assets

## Related contract awards

- [Google Cloud Platform \(GCP\)](/contracts/ocds-b5fd17-0cbfe9b2-096c-4a95-8a6c-3793614655cd): HEALTH DATA RESEARCH UK
- [Media Monitoring and Press Release distribution platform](/contracts/ocds-b5fd17-66029852-5cc7-4943-83a9-38cdda1da329): HEALTH DATA RESEARCH UK
- [AV Support for Annual Conference](/contracts/ocds-b5fd17-cf72654a-5023-4c8e-89cb-6c66be0e2588): HEALTH DATA RESEARCH UK
- [Midlands DSU Network Brand and Website](/contracts/ocds-b5fd17-f98a2daf-0a3e-4657-9222-54373e3d0758): STAFFORDSHIRE AND LANCASHIRE COMMISSIONING SUPPORT UNIT
- [PHE - Corporate - ICT - Hosting of the SexWise website](/contracts/ocds-b5fd17-01713bb7-3e0a-4579-83d6-651c0b2e7d3d): Public Health England
- [Healthwatch Branding Review](/contracts/ocds-b5fd17-a7ae6eb9-2101-4e38-92f1-97b0b2d211c5): Care Quality Commission

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/3e2662b2-9d9c-40e1-b955-3ca90e80836d-839497)