# Through the Line Strategic Thinking, Creative Development and Production Services Agency

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Transport for London](/buyers/transport-for-london/contract-awards)
- Contract winner: VCCP Group LLP\.
- Award value: £17,600,000
- Tender value: £17,600,000
- Award date: 1 May 2021
- Published: 30 July 2021
- Contract start: 2 May 2021
- Contract end: 30 April 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 93a21d2f-7514-4ca0-9de3-9ed4ce1f3bfb-456117
- OCID: ocds-b5fd17-183806c0-eeb0-498d-8a7e-495c273f7e16

## Description

The contract is for a best-in-class through the line Creative Agency that will work together with TfL's selected above the line Media Agency to deliver media neutral integrated behaviour change marketing communications,strategic planning and implementation\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/93a21d2f-7514-4ca0-9de3-9ed4ce1f3bfb-456117)