# Google Adwords, Search, Display and Re-targeting ads > Contract award record from UK public-sector procurement sources. ## Key facts - Public buyer: [University of Bedfordshire](/buyers/university-of-bedfordshire/contract-awards) - Contract winner: GOOGLE IRELAND LIMITED - Award value: £101,000 - Tender value: £101,000 - Award date: 9 September 2024 - Published: 9 September 2024 - Contract start: 1 October 2024 - Contract end: 31 July 2025 - Stage: awarded - Procurement category: services - Notice ID: af8ce590-cc99-49a5-abeb-b45e24eb18ed-783904 - OCID: ocds-b5fd17-0fadce8b-2e4e-4625-96f8-c131cb822515 ## Description Google has a virtual monopoly of the search market, other providers would not deliver the volumes needed for student recruitment\. Advertising with Google has proven to be, ref University statistics, the best source of advertising for the Annual Campaign, delivering the greatest volumes of website traffic and ultimately applications ## Related contract awards - [The Provision of Dilapidations Consultancy Advice: 2nd Floor Exchange House, Milton Keynes - AWARD](/contracts/ocds-b5fd17-19ae0174-aee0-410f-be6a-0b1fdb800035): University of Bedfordshire - [The Provision of Employee Assistance Programme \(EAP\), University of Bedfordshire - AWARD](/contracts/ocds-b5fd17-ed9bf36a-9893-49f2-a6d4-f498dbd40fa5): University of Bedfordshire - [UoB F101, CST & CDC Enabling Works - AWARD](/contracts/ocds-b5fd17-271eb9ca-7e50-47be-960d-0125e927250d): University of Bedfordshire - [Annual Campaign advertising activity](/contracts/ocds-b5fd17-f636b8ac-7eff-4830-83f0-75eb588a4d95): University Of Bedfordshire - [University of Bedfordshire Paid Digital Clearing Campaign 2023](/contracts/ocds-b5fd17-fa27049c-c8ca-4d77-a187-610bc665b4d9): University Of Bedfordshire - [Search Engine](/contracts/ocds-b5fd17-5c39d0ca-2a9d-4aa1-a071-b89a26d61025): University Of Bedfordshire ## Source [View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/af8ce590-cc99-49a5-abeb-b45e24eb18ed-783904)