# Kantar Purchase and Consumption Data and Analysis

> A sourced UK public sector contract award published by Defra.

## Key facts

- Buyer: [Defra](/buyers/defra/contract-awards)
- Supplier: [Kantar](/suppliers/kantar/public-sector-contract-awards)
- Award value: £748,536
- Award date: 23 February 2023
- Published: 10 March 2023
- Contract start: 23 February 2023
- Contract end: 31 May 2023
- Stage: awarded
- Procurement category: services
- Notice ID: b4e5d6e6-3cc0-4ab3-bbfd-e9f463376aae-623076
- OCID: ocds-b5fd17-0eb8a5da-5645-4dc5-9058-3e08cc15be46

## Description

Defra require robust data on food purchases and consumption and how this is changing in a rapidly evolving policy environment\. Recent inflation is leading to changes in food purchases and consumption for different groups of people\. Moreover, in an era where there remains a high degree of concern over rising obesity and poor nutrition, there is a focus on households' shopping baskets\. The UK has also seen a growing interest in alternative protein sources to traditional animal-based proteins, as consumers seek alternatives to traditional animal-based proteins\. Innovation has led to an acceleration in novel food production and recent research has outlined how these products have the potential to dramatically transform the UK food system\. With rapid developments in this field, including significant support from private investors and industry, there is a critical need to fully understand the size, growth potential and opportunity for the UK market, including trends in consumer demand and uptake\. At present, there is limited research in this area, which this project aims to address\.

## Related contract awards

- [TE2100 FBS Stage 2 Options Reappraisal Scoping Support](/contracts/ocds-b5fd17-355eba10-05c6-4989-bce1-2112e296c7df) — Defra
- [Tilbury Docks Revetment Repairs](/contracts/ocds-b5fd17-883cf0fc-80d8-4a53-b8e4-31d984c63ad6) — Defra
- [Supply of x2 Microbiological Safety Cabinets for APHA](/contracts/ocds-b5fd17-f26dd40a-1d7e-4f53-b676-3cdf1a17ba2f) — Defra
- [C34786: Various -20⁰C and -80⁰C Freezers for APHA Laboratories](/contracts/ocds-b5fd17-00c214e7-778b-4fed-8179-7cab1c4217a0) — Defra
- [Testing the use of behavioural interventions in promoting the consumption](/contracts/ocds-b5fd17-7cc2ec79-591f-4fe8-a471-794b337dc4c6) — Department for Environment, Food & Rural Affairs
- [Testing the effect of different modes of advice on agri-environment scheme application quality](/contracts/ocds-b5fd17-29b1f474-523c-48f1-9c59-1fa721459e0e) — Department for Environment Food & Rural Affairs
- [Telematics Use for Retrofitted Buses Research](/contracts/ocds-b5fd17-227399ef-c032-41b8-9561-bcb8118f034e) — Department for Environment, Food & Rural Affairs
- [Data Sharing and Implications for the TAS](/contracts/ocds-b5fd17-72d94613-0297-4e51-a310-dc75bfb57dbf) — H M Revenue & Customs
- [SEN20267-SEN-TAXI-Foxfields Academy](/contracts/ocds-b5fd17-67fcd688-9010-4f21-81ee-36209e1d89f8) — Leicestershire County Council
- [STH Learning Management System](/contracts/ocds-b5fd17-119e9904-7cb0-4b2c-bdcc-1ebc371033c8) — Sheffield Teaching Hospitals NHS Foundation Trust
- [AI assisted EHCP drafting tool](/contracts/ocds-b5fd17-fdd2e27c-3c1c-4fef-956e-8db7930a9561) — Southampton City Council
- [Provision of Service Standard Contract: Contract for Insurance Advisory Services](/contracts/ocds-b5fd17-ca5109d5-0cf6-432b-9427-8343f18db8de) — Merseyside Waste Disposal Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/b4e5d6e6-3cc0-4ab3-bbfd-e9f463376aae-623076)