# GB-Glasgow: Google Analytics 360

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Student Loans Company](/buyers/student-loans-company/contract-awards)
- Contract winner: [Merkle UK One Limited](/contract-winners/merkle-uk-one/public-sector-contract-awards)
- Award value: £45,960
- Tender value: £45,960
- Award date: 12 December 2024
- Published: 15 January 2026
- Contract start: 1 January 2025
- Contract end: 31 December 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 2a99b02c-6029-4dfb-b0b9-3585aeac9022-879236
- OCID: ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264

## Description

NOTE: This notice was updated on 15 January 2026 for the following reason: invoking 12 month extension to existing contract\.\(12 month subscription to Google Analytics 360\)

## Related contract awards

- [GB-Irvine: Content Creation and Information Architecture Services](/contracts/ocds-b5fd17-6374c10d-c258-44a2-a79e-48a75cba60a2): Student Loans Company
- [GB-Glasgow: Lifelong Learning Entitlement \(LLE\) Systems Integrator Services](/contracts/ocds-b5fd17-d830c850-50d4-43ba-879c-36c8731ab84d): Student Loans Company
- [GB-Glasgow: PRM to Planner](/contracts/ocds-b5fd17-14e9c283-3781-4aa5-8e54-b0818fb31b41): Student Loans Company
- [PI1301736 - Google Analytics and Support Services](/contracts/ocds-b5fd17-97c03ec1-f24d-42a5-bbd3-88a4f16dae7b): Corporate Officer of the House of Commons
- [Google Analytics GA4](/contracts/ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac): H M REVENUE & CUSTOMS
- [ecm\_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery](/contracts/ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70): Department for Work and Pensions

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2a99b02c-6029-4dfb-b0b9-3585aeac9022-879236)