Research Participant Recruitment

Each round of research requires the recruitment of a number of consumers, so that we can test various iterations of each product or communication, ahead of taking to full testing or trial. We require a suitably experienced independent research recruitment agency to source and recruit consumer participants to our predefined specifications (for each sprint). The number of participants per research sprint shall vary, as will the participant specification which shall include a range of characteristics - some of which are stated herein. Ofgem envisage the research sprints could potentially take place at least fortnightly over the Contract period, subject to budgets. Our team will carry out the interviewing at these sessions.