# British Tourist Authority t/a VisitBritain/VisitEngland: UK public-sector contract awards > A public buyer profile built from sourced government contract award notices. ## Key facts - Awards: 66 - Known award value: £14,003,798 - Distinct contract winners: 44 - First award: 8 February 2021 - Latest award: 17 August 2026 ## Top contract winners - content \+ cloud: 2 awards - kubi kalloo: 2 awards - Strategic Research and Insight: 2 awards - [8 Million Stories](/contract-winners/8-million-stories/public-sector-contract-awards): 1 awards - AA Media Limited: 1 awards ## Contract awards ### [BTA2177 - Analytics 360 with GA4 Properties](/contracts/ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f) British Tourist Authority t/a VisitBritain/VisitEngland · Merkle · £116,100 · 18 February 2026 · awarded ### [BTA2229 - Data & Analytics Platform Architecture and Change Assurance service](/contracts/ocds-b5fd17-c5f5c5b2-2d5e-4366-8028-b7c5fc5516a8) British Tourist Authority t/a VisitBritain/VisitEngland · TELEFONICA TECH UK DATA & AI LIMITED · £320,248 · 17 August 2026 · awarded ### [BTA2211 PaloAlto Prisma VPN Service](/contracts/ocds-b5fd17-9039eeea-5db0-4c1f-8857-c004fc52f9c4) British Tourist Authority t/a VisitBritain/VisitEngland · SOFTCAT PLC · £102,257 · 26 March 2026 · awarded ### [BTA2173 BTA Microsoft licences Procurement](/contracts/ocds-b5fd17-37fbb844-40ed-4fd5-94b6-09409c42407b) British Tourist Authority t/a VisitBritain/VisitEngland · SOFTWARE ONE UK LTD · £3,320,000 · 5 February 2026 · awarded ### [BTA2176 - Search engine optimization Marketing for VB and VW Web](/contracts/ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624) British Tourist Authority t/a VisitBritain/VisitEngland · 8 Million Stories Ltd · £667,925 · 26 November 2025 · awarded ### [BTA2133 - B2B Evaluation](/contracts/ocds-b5fd17-5d3bfea4-285d-4a3e-ba51-f900a6ff2656) British Tourist Authority t/a VisitBritain/VisitEngland · Strategic Research and Insight · £217,830 · 14 April 2025 · awarded ### [BTA2129 - Business Event Evaluation - Further Competition under CCS DPS RM6126](/contracts/ocds-b5fd17-6bce31e1-3df8-4d17-9688-461dbb9131ed) British Tourist Authority t/a VisitBritain/VisitEngland · Strategic Research and Insight · £64,810 · 25 February 2025 · awarded ### [BTA2101 - Stand Build ITB Berlin](/contracts/ocds-b5fd17-903ff860-af1c-44a5-9206-0fcba9518e69) British Tourist Authority t/a VisitBritain/VisitEngland · Open Exhibitions · £394,244 · 15 January 2025 · awarded ### [BTA2005 IT Service Desk](/contracts/ocds-b5fd17-4dd3ad45-adef-4545-80dc-a13711dd4242) British Tourist Authority t/a VisitBritain/VisitEngland · Little Fish \(UK\) Limited · £218,791 · 1 October 2024 · awarded ### [BTA1960 - LVEP Programme Evaluation](/contracts/ocds-b5fd17-a86b1781-b362-4bff-a698-aefc3b99573f) British Tourist Authority t/a VisitBritain/VisitEngland · ekosgen · £138,650 · 6 August 2024 · awarded ### [BTA1862 - Brand Tracker](/contracts/ocds-b5fd17-719099c0-1671-4420-9b84-f7dec6f61298) British Tourist Authority t/a VisitBritain/VisitEngland · Kubi Kalloo · £1,687,500 · 19 May 2024 · awarded ### [BTA1945 - Global PR Evaluation Services](/contracts/ocds-b5fd17-64c79c6a-c3e3-4c57-a291-0bf7c919f7a6) British Tourist Authority t/a VisitBritain/VisitEngland · Notified · £186,000 · 24 April 2024 · awarded ### [BTA1781 - Global Media Monitoring Services](/contracts/ocds-b5fd17-74947430-a142-498c-85ac-79a9307ca3ee) British Tourist Authority t/a VisitBritain/VisitEngland · Cision UK Ltd · £160,000 · 30 April 2024 · awarded ### [BTA1960 LVEP Programme Evaluation](/contracts/ocds-b5fd17-7347bf2e-9ab0-49a1-9d7e-5c44b94711f4) British Tourist Authority t/a VisitBritain/VisitEngland · 17 May 2024 · open\_tender ### [BTA1902 - STA International Passenger Study](/contracts/ocds-b5fd17-61154091-cae4-41c2-ba9b-43b602e602f3) British Tourist Authority t/a VisitBritain/VisitEngland · ONS · £73,782 · 2 January 2024 · awarded ### [BTA1922 Awards Management Software](/contracts/ocds-b5fd17-66182fc9-79cc-4a8b-8182-df650353acbe) British Tourist Authority t/a VisitBritain/VisitEngland · OpenWater Software, LLC · £80,880 · 2 February 2024 · awarded ### [BTA1857 - Project Management Software project](/contracts/ocds-b5fd17-51186da5-453b-4211-b2f4-e4d2eade6998) British Tourist Authority t/a VisitBritain/VisitEngland · Business Data Quality Ltd \(BDQ\) · £90,122 · 5 December 2023 · awarded ### [BTA1969 Microsoft Azure Cloud configuration and Migration contract](/contracts/ocds-b5fd17-0b128cd1-57e1-44cb-86b8-1fc99440427c) British Tourist Authority t/a VisitBritain/VisitEngland · Content \+ Cloud · £834,660 · 5 December 2023 · awarded ### [BTA1995 India Business Contract](/contracts/ocds-b5fd17-7d34b07a-2d3f-4b30-9b63-5c18c99ea8de) British Tourist Authority t/a VisitBritain/VisitEngland · EY LLP · £76,800 · 16 October 2023 · awarded ### [BTA1971 M365 SharePoint and Teams Transformation G-Cloud 13 Framework Agreement \(RM1557\.13\)](/contracts/ocds-b5fd17-325da236-78b0-4c01-acc9-2fe2347e9132) British Tourist Authority t/a VisitBritain/VisitEngland · Content \+ Cloud Limited · £823,106 · 5 November 2023 · awarded ### [BTA1942 - Events Management Company for Destination Britain China 2023](/contracts/ocds-b5fd17-fc40486e-8de3-4057-b084-27f5ee30af77) British Tourist Authority t/a VisitBritain/VisitEngland · Dragon Trail International · £166,889 · 26 October 2023 · awarded ### [BTA1844 HR Database & Payroll Service](/contracts/ocds-b5fd17-ed3ec4e0-7458-44e1-98a0-0972698cdf38) British Tourist Authority t/a VisitBritain/VisitEngland · CIPHR Limited · £191,484 · 12 October 2023 · awarded ### [BTA1923 Sustainable Tourism: Learning from The Leaders](/contracts/ocds-b5fd17-e3efb572-f100-4952-b33f-1c1b70349c3e) British Tourist Authority t/a VisitBritain/VisitEngland · Greentraveller Limited · £47,909 · 24 October 2023 · awarded ### [BTA1974 - Desk and Room Booking System](/contracts/ocds-b5fd17-29b161f7-6737-429e-b68a-b6de1e98998b) British Tourist Authority t/a VisitBritain/VisitEngland · Matrix Booking Ltd · £59,952 · 2 October 2023 · awarded ### [BTA1369 - England Occupancy Survey](/contracts/ocds-b5fd17-85aa06a4-f417-4204-9787-68e8637ce213) British Tourist Authority t/a VisitBritain/VisitEngland · STR GLOBAL · £82,000 · 8 June 2021 · awarded Page 1 of 3; 66 total records.